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iPhone 18 Pro launches ahead of Navratri, Diwali, but grocery and BPC could steal festive e-commerce spotlight: Report
21 Sept 2026 · Business Today Mkts
India’s festive online shopping basket is expected to broaden beyond smartphones and electronics this year, with grocery, beauty and personal care, and home categories gaining momentum. Redseer projects festive e-commerce growth of around 25% in 2026, even as mobiles’ share of online festive sales is expected to decline.
Market context
- The immediate tone of coverage reads negative.