Bharti Airtel adds Apple's iCloud+, Apple TV and Apple Arcade to its Rs 999 family postpaid plan
Bharti Airtel reported results.
22 Sept 2026 · Business Standard Mkts, BS Companies, NDTV Profit
Bharti Airtel has announced that it is further enhancing its Rs 999 and higher family postpaid plans with Apple's iCloud+, which now also includes Apple TV and Apple Arcade, offering greater value and another reason for its customers to upgrade.
The analysis
Bharti Airtel reported Rs 999. Those are the figures as filed — what moves the price is how they sit against what the market already expected, not their absolute size.
Against that, the stock is +1.2% on the day at ₹1,832.80, and has returned -4.3% over three months. It sits 15% below its 52-week high. The telecom & media sector has moved +9.5% over the same period, so Bharti Airtel is running 13.8 points behind its peers.
For Bharti Airtel, the question is how much of this is already reflected in the price and how much re-rates the telecom & media peer set alongside it.
Market context
- The company directly in focus is BHARTIARTL.
- Sector exposure: Telecom & Media.
- The immediate tone of coverage reads positive.
In this story
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