INDIA MARKET LENS
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Sebi revamps accredited investors framework; approves common ad code for mkt intermediaries

SEBI is in focus.

24 Sept 2026 · ET Stocks, Economic Times Markets

Sebi has widened the definition of accredited investors by introducing new asset criteria for individuals and corporates. The board approved a common advertisement code that allows celebrity endorsements for brand promotions while restricting specific product advertisements. Furthermore, the agency introduced a new settlement scheme for non-genuine trades in illiquid stock options.

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  • With SEBI involved, this carries a regulatory dimension that can outlast the immediate market reaction.