Apple Pay is finally in India, but can it challenge UPI? Here's what you need to know
Axis Bank launched an initiative.
30 Sept 2026 · Business Today Mkts
Apple has finally introduced Apple Pay in India, enabling contactless payments using eligible Axis Bank cards on Apple devices. While UPI continues to lead digital payments, Apple Pay offers a new card-based alternative for iPhone users.
The analysis
Against that, the stock is -0.8% on the day at ₹1,237.50, and has returned -7.0% over three months. It sits 12% below its 52-week high. The banks sector has moved -4.0% over the same period, so Axis Bank is running 3.0 points behind its peers.
For Axis Bank, the question is how much of this is already reflected in the price and how much re-rates the banks peer set alongside it.
Market context
- The company directly in focus is AXISBANK.
- Sector exposure: Banks.
In this story
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