ITC expands dairy business in East India, bets on value-added products
ITC set out an expansion.
· BS Companies
ITC is strengthening its presence in the fresh dairy segment in Eastern India through its flagship Aashirvaad brand, betting on rising demand for branded milk and value-added dairy products across Bihar, West Bengal and Jharkhand.
The analysis
Against that, the stock is -3.8% on the day at ₹255.50, and has returned -9.4% over three months. It sits 39% below its 52-week high, which means a good deal of bad news was already in the price. The fmcg sector has moved -4.2% over the same period, so ITC is running 5.2 points behind its peers.
For ITC, the question is how much of this is already reflected in the price and how much re-rates the fmcg peer set alongside it.
Market context
- The company directly in focus is ITC.
- Sector exposure: FMCG, Consumer Durables.
- The immediate tone of coverage reads positive.
In this story
Related coverage
Stock Market Crash LIVE: Sensex Tanks Over 1,200 Points, Nifty 50 Below 22,200; ITC, JSW Steel, IndiGo Among Top Losers
Dividend powerhouse: Coal India, ITC, REC, NMDC, Aptech, Radiant Cash - Which stock is real dividend multiplier? Details
Hotel stocks to check-in | Why buy Leela, Lemon Tree, ITC Hotels ahead of Diwali, holiday season? JM Financial explains
ITC share price dips 4%, will it bounce back? Experts' view, target price, stop-loss
ITC shares slide 3% on block deal buzz; FMCG giant down 29% in 2026