ITC market cap slips below ₹3.4 lakh crore after 34% fall in 2026. Good time to enter? Analysts weigh in
ITC flagged a risk.
· LiveMint Markets
ITC's shares hit multi-year lows in 2026 due to investor concerns over rising commodity prices and excise duties on cigarettes, eroding ₹1.72 lakh crore in market capitalization.
The analysis
ITC reported ₹3.4 lakh crore and ₹1.72 lakh crore, with movement of 34% attached to those lines. Those are the figures as filed — what moves the price is how they sit against what the market already expected, not their absolute size.
Against that, the stock is -3.8% on the day at ₹255.50, and has returned -9.4% over three months. It sits 39% below its 52-week high, which means a good deal of bad news was already in the price. The fmcg sector has moved -4.2% over the same period, so ITC is running 5.2 points behind its peers.
For ITC, the question is how much of this is already reflected in the price and how much re-rates the fmcg peer set alongside it.
Market context
- The company directly in focus is ITC.
- Sector exposure: FMCG.
- The immediate tone of coverage reads negative.
In this story
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