INDIA MARKET LENS

Sebi notifies common ad code, allows celebrity endorsements for brands

SEBI is in focus.

· Business Standard Mkts

Sebi's common advertisement code allows celebrities to promote regulated entities at the brand level but prohibits endorsements of specific financial products or services.

  • With SEBI involved, this carries a regulatory dimension that can outlast the immediate market reaction.
  • Sector exposure: Financial Services.
Financial Services