INDIA MARKET LENS
Markets◆ Mixed

How Bajaj Consumer Care is defying an FMCG slowdown

· LiveMint Companies

Low-entry price points, a revamped direct distribution setup, and portfolio diversification are driving over 25% revenue growth for the hair oil maker even as sector peers grapple with muted volumes.

  • Sector exposure: FMCG, Consumer & Retail, Consumer Durables.
FMCGConsumer & RetailConsumer Durables