Markets◆ Mixed
The HRX Case Study: How Hrithik Roshan leveraged sweat equity, Myntra’s supply chain to conquer Indian activewear market
· LiveMint Companies
Hrithik Roshan's HRX grew from a fitness-inspired clothing label into a brand spanning apparel, footwear and more. Its partnership with Myntra, mass-market pricing and focus on product quality helped it scale, with reported revenue exceeding ₹1,500 crore.
The analysis
Because the driver here is macro rather than company-specific, the read-through is to index-level positioning rather than to any single name — correlations tend to rise when the whole market faces the same signal.
Market context
- A market-wide development: it reaches beyond any single stock.