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Indians spend ₹2.42 lakh crore on gold despite 29% crash in demand: What's driving the paradox?
· Business Today Mkts
High gold prices are reshaping buying habits in India, with households opting for smaller jewellery purchases, lower purity and old-gold exchanges to manage costs. The World Gold Council's latest report reveals how affordability pressures are changing consumption patterns even as Indians continue to spend heavily on the precious metal.