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Diwali 2026 shopping boom: Indians set to spend $16 billion online as festive sales jump 25%
Indian markets moved higher.
· Business Today Mkts
India's online festive sales are projected to surge 25% to $16 billion (around ₹1.4 lakh crore) ahead of Diwali 2026, marking the fastest growth in five years. From gold coins and luxury sweets to premium home decor, festive shopping is witnessing a shift towards high-value gifting.