INDIA MARKET LENS
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CCI clears L’Oréal India's acquisition of Bare Anatomy maker Innovist: All you need to know

CCI is in focus.

22 Sept 2026 · LiveMint Companies

As part of the proposed transaction, Innovist’s founding team will remain responsible for running the business. Its brands will be brought under L’Oréal’s Consumer Products Division.

  • With CCI involved, this carries a regulatory dimension that can outlast the immediate market reaction.
  • Sector exposure: Consumer Durables.
Consumer Durables