ITC expands dairy business in East India, bets on value-added products
ITC set out an expansion.
27 Sept 2026 · BS Companies
ITC is strengthening its presence in the fresh dairy segment in Eastern India through its flagship Aashirvaad brand, betting on rising demand for branded milk and value-added dairy products across Bihar, West Bengal and Jharkhand.
The analysis
Against that, the stock is -1.4% on the day at ₹263.10, and has returned -8.6% over three months. It sits 38% below its 52-week high, which means a good deal of bad news was already in the price. The fmcg sector has moved -9.8% over the same period, so ITC is running 1.2 points ahead of its peers.
For ITC, the question is how much of this is already reflected in the price and how much re-rates the fmcg peer set alongside it.
Market context
- The company directly in focus is ITC.
- Sector exposure: FMCG, Consumer Durables.
- The immediate tone of coverage reads positive.
In this story
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