Reliance enters ready-to-drink dairy category with flavoured Milk at ₹20, to compete with Amul, ITC, Mother Diary
Reliance Industries launched an initiative.
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Reliance Consumer Products launched flavoured milk, Joyland, available in three variants, vanilla, strawberry and pistachio, in Tamil Nadu. It marks their entry into the ready-to-drink dairy beverage sector after the soft-drink market.
The analysis
Reliance Industries reported ₹20,. Those are the figures as filed — what moves the price is how they sit against what the market already expected, not their absolute size.
Against that, the stock is +0.7% on the day at ₹1,174.60, and has returned -9.2% over three months. It sits 26% below its 52-week high, which means a good deal of bad news was already in the price. The oil & energy sector has moved +0.1% over the same period, so Reliance Industries is running 9.3 points behind its peers.
For Reliance Industries, the question is how much of this is already reflected in the price and how much re-rates the oil & energy peer set alongside it.
Market context
- The company directly in focus is RELIANCE.
- Sector exposure: Oil & Energy, FMCG, Consumer & Retail.
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