ITC Raises Gold Flake Premium Prices By Rs 10 Per Pack, New MRP To Hit Shelves By Late November
ITC moved higher.
· NDTV Profit
ITC has raised the price of a 10-stick Gold Flake Premium pack to Rs 135 from Rs 125, with revised-MRP stocks expected to reach warehouses by the fourth week of November.
The analysis
ITC reported Rs 10, Rs 135 and Rs 125,. Those are the figures as filed — what moves the price is how they sit against what the market already expected, not their absolute size.
Against that, the stock is -0.3% on the day at ₹284.15, and has returned +2.1% over three months. It sits 30% below its 52-week high, which means a good deal of bad news was already in the price. The fmcg sector has moved -3.3% over the same period, so ITC is running 5.4 points ahead of its peers.
For ITC, the question is how much of this is already reflected in the price and how much re-rates the fmcg peer set alongside it.
Market context
- In focus: ITC (ITC), in FMCG.
- Over three months: ITC +2.1% against FMCG -3.3% (5.4 points ahead).
- At least 25% below the 52-week high: ITC (30%).
| Company | Price | Day | 1M | 3M | From 52-wk high | Volume vs 20-day | Market cap |
|---|---|---|---|---|---|---|---|
| ITCITC · FMCG | ₹284.15 | -0.3% | +7.1% | +2.1% | -30.4% | 0.9× | — |
FMCG
1M +1.8% · 3M -3.3%
ITC
Prices as of 12 Nov 2026, 15:08 IST. Sector moves are the average of the stocks we track in each sector.
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